About Biohacking Entrepreneur Biohacking Entrepreneur is a website that was founded in 2016 aimed at helping young founders and entrepreneurs become better at achieving peak performance. We decided that in order to differentiate ourselves from the rest of the blogs talking about peak performance we would: -‐ Grow our blog to 40,000 unique visitors in 6 months -‐ Share learning’s from past experience, as well as our failures, and successes -‐ Case study how we would coach entrepreneurs and founds for peak performance -‐ Write really detailed posts that actually explain how to accomplish something, instead of write high-‐level content based on theory The reason we founded the site is because we realized a lot of people were talking about peak performance but there were few individual getting real results from it. Our Vision and Content Strategy for Biohacking Entrepreneur We aim to make Biohacking Entrepreneur the destination that someone goes to when they need advice and guidance on personal development – more specifically getting ROI for their efforts. We help entrepreneurs and founders develop a fitness and nutrition strategy, get into a peak mental and physical state, and figure out how to use these peak states to achieve success. Our target audience is young founders and entrepreneurs that are looking to improve their mental and physical performance get further in their businesses. When we looked at the other health and personal development blogs out there, we realized a couple of things: 1. There weren’t many blogs focused on helping entrepreneurs understand what type’s foods to eats, how to work out, and how to train their brain to increase performance. For example: If your mental and physical states are low in energy, how do you increase these energies so that you can excel in your business? That’s the niche we’re going after. 2. Most of the health and personal development blogs don’t go into detail about how to actually do things. They skim the surface providing high-‐level examples but they don’t explain how to accomplish things for different types of businesses, and in different situations. 3. Many blogs out there don’t have a personal relationship with their audience. We look forward to hearing the challenges from our audience so that we can help them accomplish their goals. For example, we want to engage in a conversation with our audience and be able to relay the value from these exchanges to other readers and listeners. 4. There are a lot of consultants/companies/blogs out there that don’t practice what they preach, or if they do, you have no idea. So you end up wondering: Are they actually using the 17 tips for peak performance that they just published? We’re countering this by doing a video podcast and showing you exactly what we’re doing to hit those goals. 5. It’s easy for people to talk about transparency but do they really mean it? We aim to share everything along the way with the goal of helping you learn while we go. At the end of every month we’ll share our transparency report that shows all of our numbers and shares our learnings for the month. To get a better understanding of the writing we’re looking for: Please read this article by Dr. Jones so you understand how I think about content: http://ift.tt/20A0QA0 Please watch this video – I think this is one of the best presentations given about content by Geraldine: http://ift.tt/1hKkdqG Tone/Style details for our blog: -‐ Conversational tone -‐ Post must help readers accomplish something, and/or learn from examples. -‐ Detailed explanations of content marketing -‐ Does not follow conventional 5 paragraph essay format – short concise paragraphs that are easy to read -‐ Fully formatted sections to make posts easy to skim through
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