Inbound Marketer - WD Media

Job Outline: An inbound marketer is needed to run the digital marketing programme for a small startup operation focusing on acquiring clients through digital campaigns and building digital equity. Key Skills: The individual will work with another team member to create the overall digital marketing strategy as well as doing day-to-day implementation of various digital initiatives. Work will be focussed on: - Content Marketing, must research long tail keywords and come up with creative articles - SEO. Building an SEO strategy and maximising organic search - Website measurement through Google Analytics and other online tools As this project is a start-up project, focus will be on measurement of the above channels to ensure maximum efficiency and measurement of ROI and Cost of Acquisition. - PPC. Managing cost effective PPC campaigns to attract consumers where necessary. - Social marketing. Including FaceBook and Twitter. Person Specification: The individual must be an expert in digital marketing with a track record of managing digital initiatives in the B2B space. On top of this, the individual must be used to working in a small start-up company environment, using lean start-up methodology and iteratively and quickly adapting digital campaigns dependent on results and project requirements. If you are interested in the role please forward a copy of your CV.

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